STRATEGIC APPROACH
By understanding children insights and behavior, we assist this parental application to gain approach and gain success leads by portraying product benefits through kids’ ability to dream and imagine things they want to be and to do by themselves that trigger parents consideration.
Making new brand to become top of mind brand have never been easy for all marketeer. It require a good full loop of marketing funnel, starting from massive awareness to conversion phase. Accomplished from the beginning awareness phase through conversion phase could generate a good number of result. Cost per link click and landing page significantly decreased throughout the campaign when all loop of effective approach were used.