STRATEGIC APPROACH From client brief to create brand love and execution that make ORA to become most desirable EV in Thailand. We approached with strategy to turn automobile into lifestyle gadget that would enrich consumers’ quality living.
STRATEGIC APPROACH Disrupting general perception towards brand having promotion to avoid looking cheap. We create luxurious promotion concept that allure target consumer to ‘collect’ this product instead of ‘buying cheaper’ by comparing the units left with collectable item in the trend.
STRATEGIC APPROACH ‘Dream Never Expired’. Realizing that no one casually asked elderly of their dreams considering their time left, we picked up this painpoint to be the person who shouts out for their dreams they still have left. This can also accurately sharpen media targeting for brand and product.
STRATEGIC APPROACH Campaign strategy for brand celebration, we translate 50 years into brand’s long time dedication to not only serve consumers’ need but grow with possibilities together since the beginning.
STRATEGIC APPROACH In the meantime of fashion trend, mass consumers still lack of confident to dye fashionable hair colors. And when the newest color from Freshlight is purple, we challenged targets and approached with styles and emotional value from having fresh purple hair that will freshen up every look and won’t ever fade your styles […]
STRATEGIC APPROACH As ORA Goodcat is the lifestyle gadget, and with its newly launch sporty style model, we’ll need to embrace brand core essence along with translate sporty features into active attitude car with outstanding futuristic design.
STRATEGIC APPROACH By understanding children insights and behavior, we assist this parental application to gain approach and gain success leads by portraying product benefits through kids’ ability to dream and imagine things they want to be and to do by themselves that trigger parents consideration. Making new brand to become top of mind brand have […]